International Code of Ethics for Public Relations which was adopted by the Public Relations Society of India at its 1st National Conference at New Delhi on 21-4-1968. Considering that all Member countries of the United Nations Organisation have agreed to abide by its Charter which reaffirm “its faith in fundamental human rights, in the dignity and worth of the human person” … [Read more...]

The ideal role of PR is described to work as the catalyst between the government / non government / corporate organisations and the society to build and maintain their positive image and a healthy two-way communication. In fact, the objective of PR is to harmonize an organisation with the social environment by communicating honestly, consistently and continuously in order to … [Read more...]

Declaration of PrinciplesA profession is distinguished by certain characteristics or attributes, including:Mastery of a particular intellectual skill through education and trainingAcceptance of a duty to a broader society than merely to one's clients/employers; Objectivity; andHigh standards of conduct and performance.We base our professional principles, therefore, on the … [Read more...]

A PR-bridge we make between man and man, We call you to our fold, join us if you can.We have to fill these towns, villages and lanes, With the bright refulgence of new life- Like a refrain we repeat this pledge of ours.A PR-bridge, a PR-bridge...We have to pull out darkness from every home.The prison-house of hypocrisies we must break, May our truth-spouting pen never rest for … [Read more...]