42nd All India Public Relations Conference Inaugurated

New India is emerging and Public Relations has to play a greater role in challenging times – Dr Ramesh Pokhariyal “ Nishank”, Union Education Minister

New Delhi.29^th December 2020. India is moving forward to be the world leader under the leadership of Prime Minister Shri Narendra Modi and Public Relations has to play a pivotal role in translating the vision of India to reality. This was expressed by Dr Ramesh Pokhariyal “ Nishank”, Union Education Minister while inaugurating the 42^nd All India Public Relations Conference, hosted by the Public Relations Society of India on virtual mode organized on the theme of “The Emerging New World, Post – Covid-19: Public Relations in Action”. While appreciating efforts of PRSI in creating awareness on Corona and other national issues Dr Nishank said that once India is out of Corona on the strength of its traditional values, Youth power, technical skills, India will emerge as the world leader. New Education Policy and the Aatmnirbhar Bharat Abhiyan will empower the youth of the nation, who will build the new face of India, said Dr Nishank.

Presiding over the Inaugural Programme of the Conference, IndianOil Chairman Shri Shri Madhav Vaidya appreciated the role played by the Public Relations and Communication professionals during the pandemic times to achieve organizational goals, sustaining public services, creating awareness about Covid-19, and promoting safe work culture. Public Relations teams creatively took organizational programmes to the stakeholders very effectively. Referring to Indian Oil Mr. Vaidya said that the company was committed to sustain services and supplies to ensure that corona does not affect the growth and progress of the country. Committed Indian Oil teams ensured an uninterrupted supply of petroleum products, including LPG. New facilities were also commissioned in this period, Indian Oil introduced Euro VI Products and also 100 octane petrol, which is a great achievement, added Mr. Vaidya.

Padmashree Dr K K Agarwal, Past President, Indian Medical Association in his keynote address gave a detailed account of Covid infection and precautions required to be taken. Corona should die in 7 to 9 days; after 9 days you are post-covid and you are not contagious and can continue your treatment as a normal patient. In the post- Covid situation, there are less possibilities of getting corona again but it may happen after three months. If you get the vaccine, you must get it administered, further added Dr Agarwal.

National President of the Public Relations Society of India Dr Ajit Pathak said that Corona has impacted the entire world. International relations, Governance, Corporate functioning, marketing, media, and public relations. Public Relations is all about new challenges and innovating new prescriptions. In its six-decade service to the profession, PRSI has not just focused on professional development but has remained committed to the issues of national concerns and those associated with social good. A new Scheme to promote Research in Public Relations has been unveiled by the Education Minister which will give cash awards to those achieving a doctorate in PR. They will also earn PRSI life membership and felicitation at the All India PR Conference said Dr Pathak. It is important for any profession to focus on education and research and this scheme will make a humble contribution to develop the profession, he said.

National Executive Committee Members Mr. Narendra Mehta, Ms. Anu Mazumdar, Mr. Unmesh Dixit, Mr. US Sarma, Mr. Y Babji, Mr. Dilip Chouhan, and Chairman, PRSI, Ahmedabad Chapter, Mr. R K Singh also spoke on the occasion. Addressed various facets of the Covid-19 Challenge.

42^nd All India Public Relations Conference Inaugurated

Following sessions were organized during the day:

Covid-19 : Brave Fight by Indian Medical fraternity

Dr Sarman Singh

Director AIIMS Bhopal

Covid -19 : Science V/s Myths

Mr Nimish Kapoor

Sr. Scientist & Head

Science Films Division and Publications Division

Vigyan Prasar, DST, Govt. of India

Noida

Lets Join Hands with Pharmacovigilance Program of India ( PvPI ) for voice of Patient Safety- Role of PR