Date: April 22, 2024 Venue: Hotel OTB, Jaipur Organized by: Public Relations Society of India (PRSI), Jaipur Chapter
1. Event Overview
The Jaipur Chapter of the Public Relations Society of India (PRSI) celebrated National Public Relations Day with a special felicitation ceremony at Hotel OTB on April 22, 2025. The event brought distinguished guests, PR professionals, and thought leaders together to discuss the crucial topic: “Responsible Use of Artificial Intelligence: The Role of Public Relations.”
2. Key Highlights
Welcome and Introduction
- Mr. Virendra Pareek, Chiarperson PRSI Jaipur Chapter, welcomed guests and shared the chapter’s achievements.
- Emphasised AI’s transformative role in public relations, while cautioning about its ethical implications and the need for public education regarding potential misuse.
Institutional History
- Mr. Govind Pareek, a member of the Jaipur Chapter, described the legacy of PRSI and the pressing credibility crisis that is arising from rapid AI adoption.
- Called for increased public awareness of these challenges.
Academic Perspective
- Prof. Devaswaroop, Vice Chancellor of Baba Apte University for Differently Abled, stressed embracing change, preserving human creativity, and adapting to AI’s evolving influence.
Keynote: Responsible AI Use in PR
- Mr. Ajay Data, a renowned IT expert, delivered the keynote address.
- Explained AI’s rapid integration into daily life and its ability to perform tasks once solely within human capability.
- Noted that the main concern is not the technology but its unprecedented speed and scale.
- Urged attendees to face this as a challenge, promoting the responsible and ethical use of AI.
Vote of Thanks
- Delivered by PRSI Jaipur Chapter Vice President, Mrs. Kavita Joshi, expressing gratitude to dignitaries and contributors.
3. Awards and Felicitations
PRSI Jaipur Chapter honoured individuals for their exemplary work in public relations and communication:
| Award | Recipient(s) |
|---|---|
| Lifetime Achievement Award | Mr. Ramswaroop Joshi, Dr. Mahendra Madhup |
| PR Shri Samman | Mrs. Alka Saxena (Former Additional Director) |
| Excellence in Public Relations | Mr. Devendra Sharma, Mr. Radheshyam Koli, Mr. Govind Sharma, Mrs. Dharmita Chaudhary, Mr. Chandrashekhar Pareek |
| Social Service Award | Mr. Prahlad Kumar Gupta |
| Dynamic PR Awards | Mr. Manish Hooja, Mr. Surendra Singh Harsana |
| Special Achievement Awards | Mr. Ramphool Gurjar, Mr. Prabhat Goswami, Mr. Murari Gupta, Mr. Gurjant Singh |
| Distinction in PR and Mass Communication Education | Dr. Aastha Saxena, Dr. Garima Shri Kapoor, Dr. Richa Yadav |
| Emerging PR Talent in Journalism & Communication | Ms. Deepali Barahath, Ms. Krishnapriya |
4. Distinguished Attendees
The event saw participation from:
- Dr. Narendra Sharma Kusum
- Dr. Sanjeev Bhanawat
- Shri Kalyan Singh Kothari
- Shri Ishwar Dutt Mathur
- Other senior PR professionals
5. Conclusion
The National Public Relations Day event, organised by PRSI Jaipur, underscored the vital and evolving role of public relations in the era of artificial intelligence. The speakers collectively emphasised ethical responsibility, transparency, creativity, and public awareness, ensuring that the integration of AI in PR continues to benefit society while mitigating potential harms. Awardees were recognised for their distinguished contributions, underlining PRSI’s ongoing commitment to professional practice and ethics excellence.
Event Host: Mr. Chandrashekhar Pareek
