The ideal role of PR is described to work as the catalyst between the government / non government / corporate organisations and the society to build and maintain their positive image and a healthy two-way communication. In fact, the objective of PR is to harmonize an organisation with the social environment by communicating honestly, consistently and continuously in order to gain in return credibility, public goodwill, mutual understanding and respect. Public Relations which works for creating bridges of trust and building right image with sustained efforts based on truth is constantly heading towards professional progress. ‘ Shri Narendra Modi has emerged as PR Man of the decade first performing par excellence and secondly using the new media in a very effective manner.
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